New flagship concept store to implement green concepts

As a ceramic tile manufacturer and seller, ASA Tiles has always advocated the direction of production and operation of green buildings. In the recent upgrade and renovation of the flagship concept store in Wan Chai, we did not forget to implement the environmental protection concept and tried our best to inject more environmental protection elements into it. The green policy we implement can be roughly divided into four parts: (1) Material recycling system, (2) Light energy saving system, (3) Paperless system, (4) Daily energy saving system.

(1) Material application system
Decoration materials are undoubtedly more difficult to recover and recycle than other items. In the decoration process, we set out with the goal of "making the best use of everything," hoping to reduce the leftover and wastage from our own point of view.

Prioritize leftover materials
In the design of the floor of the flagship concept store, we used artistic cutting techniques to cut the tiles according to the design and lay them on the floor to replace part of the carpet. When selecting materials, we use the remaining tiles after cutting according to customer requirements as materials to reduce the waste of existing tiles and avoid the creation of new materials.

Computer cutting method
On the other hand, when performing artistic cutting, we use computers and machines to replace the traditional manual methods. All data are precisely calculated to ensure accurate operation and reduce unnecessary tile loss due to cutting errors.

(2) Lighting energy-saving system
We understand the importance of adequate and appropriate lighting for flagship concept stores. However, too much lighting can easily cause energy waste. Therefore, we start from different aspects to establish a complete and multi-faceted energy-saving lighting system.

Hire a lighting consultant
We have hired professional lighting consultants. During the renovation process, the consultants have been making suggestions according to our energy-saving goals and giving guidance on actual implementation, so as to bring out the greatest practical and energy efficiency.

Inject daylight
We retained the original large windows in the store and insisted not to make any changes that would affect the windows, so that natural sunlight can directly enter the store and reduce the number of electric lights that need to be used.

Use time control
From a commercial point of view, keeping the store’s transparency is indeed effective in attracting more attention. Therefore, we have added a time control function to the light switch program to ensure that the store’s lights only operate within the effective time after evaluation, and try to avoid causing Any additional energy waste should be balanced between commercial and environmental factors.

Lighting control
It is worth mentioning that we have set up a dedicated lighting system in the customer mock-up area, which can change the color temperature and luminosity of the location according to needs. We hope that through this move, we will provide lighting that is closest to the actual living environment of customers, so that they can effectively make the best choice when purchasing tiles, and reduce the waste of tiles due to actual drop after purchase.

(3) Paperless system
The display and promotion of ceramic tiles need to contain a lot of information. We change the habit of using traditional printing materials and try to use non-disposable methods and electronic means to display and transmit product information.

Non-disposable
There are multiple large light boxes in the store to replace the flyers and brochures used in the past to clearly display the characteristics and information of different product series; the promotion of the brand concept and non-product information are shown on the TV screen in the store in video format .

Electronic route
The product catalogue contains comprehensive information on all products. We continue to update and design the old and new catalogues. However, the traditional printed version is banned in electronic version and transmitted to customers in electronic form, reducing the use of paper.

(4) Daily energy saving system
In the daily operation details, we have put into practice the environmental protection concept, and put together the general direction of protecting the environment with every small step.

Refuse to use paper cups
We do not use paper cups as a substitute for ceramic cups. When entertaining customers, we always use ceramic cups as vessels for serving drinks to reduce the use of disposable items.

Participate in the "City Water Fighting Project"
As a member of the "City Water Fighting Project", everyone can enjoy free water pouring service in our flagship concept store. We hope to do more to reduce the amount of bottled water people buy.

ASA Tiles will continue to work hard, consistently, and strive to become a member of the promotion of environmentally sustainable development.

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