Bath & Body Works, an American body care brand, is widely popular among Hongkongers and has currently opened a few branches in the city. The second branch is now open at Citygate in Tung Chung following the Shatin store. ASA Tiles is fortunate to have taken part in this project, providing timber tiles as floor tiles for the new store.
The brand colour of Bath & Body Works is blue, which is considered a cool colour and applied by the designer as the main tone of the store’s decoration. On the other hand, mild warm colours bring people a pleasant mood and vitality. Hence, timber tiles of warm tone were handpicked to pave the store floor, lighting up the entire space. The designer hoped to create a warm and comfy feeling to the store, sticking to the business objective of Bath & Body Works: “make the world brighter, happier place”. The blue ceiling and the light brown timber floor tiles also make an interesting match.
